Rockwood Lithium adopts Albemarle as brand name
In 2015, Rockwood Holdings, the parent company of Rockwood Lithium, was acquired by Albemarle Corporation. During the integration phase of the two companies, we maintained the Rockwood Lithium brand and legal entity name to ensure a seamless transition for our customers. As the integration process nears its completion, we are now formally adopting “Albemarle” as our brand name and identity.
On September 1, 2016, we will begin replacing “Rockwood Lithium” with the Albemarle logo and nomenclature on our product packaging and labels. You can also expect to see a rebranding of our invoices, marketing collateral, emails signatures, business cards and other branded material.
We are proud to be part of Albemarle, a company with a remarkable history of innovation, collaboration and environmental stewardship. The rebranding of Rockwood Lithium signifies our unity with Albemarle, which increases our global reach, our breadth of expertise, and our ability to continue meeting customer demand. With this rebrand, we are recommitting ourselves to our customers and to providing the same exceptional quality of service and innovation you have come to expect from us.
Please note that these changes are primarily visual in nature and are not expected to disrupt our day-to-day business operations. If you have any questions, please contact your Rockwood Lithium representative.
We thank all our partners and customers for their continued support.